What is lemon8?

What is all the buzz about, over the last month, TikTok's parent company, ByteDance, has been pushing its Instagram-like app called “Lemon8”. Lemon8 is a video and photo-sharing social media platform catering to users' interest in food, beauty, wellness, and travel, the app is described as if "Instagram and Pinterest had a baby. The content that is created on the app is mostly centered around a specific trending topic like fashion, beauty, food, wellness, and travel. Under each topic are suggestions, recommendations like a For You Page “fyp”, and perfectly curated, aesthetically pleasing content bringing a more natural style not feeling scripted. It can be used on both the Apple and Google Play app stores.

TikTok and Lemon8's main feed features a following section that lets users look at content from creators they follow, as well as a For You “ FYP ''section that recommends other posts. There are also recommendations for posts under different categories, like fashion, beauty, and food, and allow users to explore content in other ways. Lemon8 has grown with over 300,000 downloads in the U.S., the vast majority of which happened in late March, according to data.ai. It has become one of the most popular apps on Apple's app store since early March. Another bonus about Lemon8 is how it sets itself apart as a shopping-content hybrid app where users can link the shopping items they are showing for users to be able to purchase. Squeeze on over to your app store or google play store and download Lemon8 for your own experience of this amazing new app!